Rebranding as a Digital Marketing Strategy
The ultimate reason why organizations consider digital marketing is to increase their revenue opportunities, mostly achieved by giving their brands more visibility as well as positioning themselves in front of the right audience at the right time.
While, there are a number of digital marketing strategies available out there which include Social Media Marketing, Content Marketing, Email Marketing, Paid Search Ads (PPC), etc., rebranding is also considered as one of the adoptive ways to improve one’s visibility especially for organizations that has being around for a couple of years and are in a highly competitive niche.
Rebranding gives businesses a unique opportunity to adapt to change and to stand out among competitors, likewise improving visibility and product differentiation, which eventually lead to an increase in sales.
What is Rebranding?
Rebranding is the process of changing a business’ image to make the brand more attractive to its audience or to make it reach a broader market. Rebranding goes beyond changing a company’s logo, it can include:
- changing slogan, Color palette and Typography
- changing company name
- adopting new marketing strategies
- Web design
- App design
- an adjustment of mission/vision
- defining new business objectives
- Developing new strategies toward achieving business goals.
We live in a world where trends are constantly evolving, so companies also require constant changes to stay relevant in their field. However, a company considering rebranding need not go through all the list above and can rebrand as much or as little as required.
Rebranding as a Digital Marketing Strategy
The world of digital marketing is constantly changing and being up-to-date with current trend is key. With an increased focus on efforts geared towards an effective digital marketing such as content writing, SEO and social media advertising, businesses and their operations need to reflect these market changes if they want to stay up-to-date with current trends and gain more visibility.
It is a known fact that as you are making effort to put your brand out there, your competitors are likely doing the same thing – targeting similar consumers and passing nearly the same messages. Your competitors’ branding may also look much like yours, making it difficult for your target audience to tell the difference, however, rebranding can help you stand out among the crowd.
Rebranding can breathe new life into your business and keep you from being overshadowed by your competitors as well as give your brand more individuality. Rebranding can also help you obtain a larger percentage of market share which in turn, will increase your brand awareness and profit, being the ultimate reason for undergoing digital marketing.
Benefits of Rebranding
- Reach New Audience
The main advantage of rebranding is the chance to reach a new target audience. It is an opportunity to develop clear customer personas, which will allow you the opportunity to craft out compelling brand messaging specifically targeting the right customers.
- Increased Revenue
At the long run, rebranding can and should deliver increased revenue as a result of greater exposure. No one rebrands to scale down but to bring in bigger positive change to the business as well as to enhance the company’s potential.
- Improve Google ranking
According to SEO expert Neil Patel’s reports, “Google has been placing more emphasis on brands,” therefore, if your brand has being performing poorly on search engine result pages (SERPs), rebranding is an effective way to correct poor branding or improve an existing brand. If more audience identify and engage more with your brand, Google will take notice and elevate your company in the SERPs.
- Differentiate from the Competition
One of the most valuable benefits of rebranding is that it can help you clearly define your key differentiators, including your competitive advantage. It helps you understand why your brand is superior to the competition and give you an avenue to clearly communicate it to your audiences.
It’s important to remember that not every problem calls for rebranding. Before you even consider a rebrand, identify your reasons first.
Check in with your customers, and consider the market and competition. Consistent branding will help you reinforce your position in the market, on the other hand, confusing branding can lead to mistrust and the loss of precious customers.
Let our expert team at Podtech show you how to make the right rebranding decisions as well as the right digital marketing strategies that will work best for your company or business. We can help you build brand loyalty by delivering engaging and uniquely creative content, crafted with your target audience in mind that will at the end help you achieve your business objectives.