Allen Media Group & Google Announce New Multi Year/Platform Deal
Allen Media Group (AMG) and Google have just announced a new multi-year and multi-platform strategic partnership, intended to help accelerate growth across AMG’s entire portfolio of media and digital properties as well as to provide data-driven and secure technology.
Google Cloud is expected to bring its cloud infrastructure to the partnership, with the expectation of powering AMG’s digital evolution and to enable AMG build apps faster, make smarter business decisions, and connect to its audiences anywhere.
“All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation. By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support, and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide,” said Byron Allen, Founder, Chairman, and CEO of Allen Media Group.
The Los Angeles headquartered company Allen Media Group also expects that Google Cloud will enable them access to business insights through the usage of Google’s data analytics, artificial intelligence, and machine learning capabilities.
“Allen Media Group’s vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide. We’re thrilled to partner with Allen Media Group to offer Google’s secure technology solutions, data analytics and distribution platforms as it continues to transform its business digitally and connect with more viewers globally,” said Don Harrison, President of Global Partnerships, Google.
As announced, both Allen Media Digital and Google plan to continue working together to bring AMG’s streaming offerings to more consumers on the devices of their choice via Google Play to Android phones and tablets, as well as Google TV and other Android TV OS devices.
Recently, Digital Turbine – an independent mobile growth & monetization platform also announced a strategic partnership with Google Cloud, intending to implement Google’s enterprise and cloud solutions to rapidly enhance its global expansion while broadening growth and monetization solutions for its partners.