6 Best Digital Marketing Strategies for Businesses

Digital marketing strategies is an important part of any organization’s overall marketing plan or effort, most especially for businesses that run part or all of it businesses online. Compared to offline marketing, digital marketing is cost-effective and easily measured. With lots of analytic tools available in the market, one can easily see near real-time results of deployed online marketing strategy.

Strong digital marketing strategies can help boost business prospects. Be it a startup,  a local clothing shop, a café, or a medium to big business – all are constantly looking for ways to attract more business prospects without breaking the bank. Having an effective digital marketing strategy can help in achieving this business objective.

What are Digital Marketing Strategies?

Digital marketing strategies can be a set of planned actions – to be performed online, which is design to help an organization attain its specific business goals through carefully selected marketing channels like search engine and social media. Most of these strategies tend to summarize which online channels and digital marketing tactics to be employed, as well as how much to be invested in these channels and tactics.

Outlined below are some of the well-known online marketing strategies that have being proven to be result oriented, when used correctly and in an efficient manner.

6 Best Digital Marketing Strategies for Businesses

  1. Web Design

Often times, web design is usually not seen as a marketing strategy, however, a website is the center of all digital marketing efforts and it influences the amount of time and attention a user gives your business.

It is very imperative for businesses who intend to get the most out of its online marketing – to invest in clean, easy to read, and interesting websites pages. If you don’t have the design skills to do it yourself, then it’s worth hiring an experience web developer like PODTECH, to create a website that is modern, interesting, and mobile friendly.

  1. Branding/Rebranding

Branding which include creating business name, logo, eye-catching colors, beautiful and professional website etc., is a way of defining your business to your team and the general public. It can also help communicate your strategic positioning to your customers. While rebranding, mostly done by organizations that has being around for a couple of years, involves the process of changing a business’ image to make the brand more attractive to its audience or to make it reach a broader market.

Both branding and rebranding can make your business memorable for your clients and customers.

  1. SEO Marketing

Search engine marketing and optimization are part of what helps make your website appear higher on search engine results pages (SERPs). Implementing a strong SEO strategies and practices, will help associate your website with the keywords mostly used to find your services, which will help improve your chances of being chosen by an internet user who conduct searching online.

  1. Social Media Marketing

Social media platforms like Instagram, Facebook, and Twitter, are a great way for small business owners to connect with prospects and customers. The purpose of social media for businesses is to attract, engage and retain customers as well as gain more prominence.

  1. Pay-per-click (PPC) Advertising

This is another powerful and cost-effective online marketing strategy which is a paid form of advertising where you only pay when people click on your ad. There are several ad networks that allow you to run PPC ads including Google AdWords, Bing, Facebook etc.

  1. Hire a Consultant:

For small business owners who need to focus on other business systems or organizations who are not expert in internet marketing, hiring a digital marketing consultant like PODTECH can be extremely helpful and can guarantee a successful internet marketing strategy.


The importance of establishing a digital marketing strategy can never be over emphasized especially in this digital era. If you partner with an experienced full-service digital marketing agency like PODTECH, you are guaranteed to enjoy tailored digital marketing services that can help you achieve greater business successes and most importantly, generate a better return on investment (ROI) for your marketing budget.