5 Critical Types of SEO Strategies

SEO strategies are critical elements of web product planning as they are necessary for the achievement of the main objective of running a web based product such as a website – which is to be able to reach a wider audience and to drive business goals. Just having a working website is not enough, it is of utmost importance to optimize the site to attract traffic and generate sales (or leads).

SEO is the process of increasing the number of visitors on your site by ranking better on Google’ search engine result page (SERP) by optimizing your site for relevant keywords or search phrases within your domain as well as following other strategies. It is also a digital marketing strategy that focuses on website’s presence in search results on search engines.

There are different types of SEO Strategies that can be adopted to increase ranking in organic search listings amongst your competitors. When developing SEO campaigns, it’s important to understand these different types of SEO that your business can adopt to drive the best possible results for your business.

Types of SEO Strategies

  1. On-page SEO

This is among the core types of SEO strategies and it focuses on all of the things or content that your audiences will see when they visit your website. This can include body copy, keywords, headers, meta titles, meta descriptions, images, blog etc.

Some tips necessary for achieving on-page SEO are keyword research – finding the best keywords with high relevance and search volume in your niche to target on your page content as well as your meta titles and meta descriptions which tells Google, and searchers, about the content of a page.

  1. Off-page SEO

This refers to everything you do outside of your site to rank higher up in Google’s SERPs. This could include link building – the practice of getting other reputable websites in the same domain as you to link back to your site, social media marketing, getting a positive review on various online forums, etc.

  1. Local SEO

A good set of SEO strategies should include Local SEO as it focuses on reaching local customers especially for businesses with a physical location or service-area businesses that operate throughout a certain geographic area. It’s a good method for getting more traffic through your business’s door.

One of the strategy needed to achieve this, is to claimed your ‘Google My Business’ page, which ensures that your name, address, phone number, opening hours, reviews, and other useful information is prominently displayed in search results and on Google Maps. Another one is to ensure that your contact information is prominently displayed and highlighted with schema markup so search engines know where it is.

  1. Technical SEO

This is largely performed to help search engines crawl your website, interpret and index all the pages of your site for future use to enhance user experience (UX). It also refer to as every on-page factors that go on behind the scenes.

Some tips necessary to achieve to technical SEO include site speed, mobile-friendliness, indexing, site architecture, structured data, security etc.

  1. Content SEO

This strategy focuses on content management, i.e. intentionally creating SEO-friendly content that is of high-quality and optimized to rank high in search engines while satisfying the user’s intent and keeping them happy. This includes everything to do with the writing and structuring of content on your website. It is also imperative to include optimizing your old content to suit this strategy.


By breaking down your SEO strategies and aligning them with the above mention types, it will be much easier to organize and execute your optimization plans. However, following through might seem like a lot but the result at the long run will be worth the shot.

If you’re ready to start optimizing your SEO campaigns or want to discretely apply the above mentioned SEO strategies, you can contact us at PODTECH. With our wealth of experience and expertise, the growth of your SEO rankings is guaranteed while helping you drive an increase in organic traffic which can lead to more business prospects.