What is SEO and Is It Important?

SEO which stands for Search Engine Optimization was born in the early 1990s, around the same time the world’s first website was launched. Due to the need for structure and accessibility created by the many websites crowding the internet as well as the creation of the world’s first search engines the need for SEO soar higher.

After its inception, SEO gained a lot of popularity and it importance can’t be over looked or ignored. Different algorithms were created and updated over the years with Google taking the lead among other search engines – working on algorithm updates that would reward quality and relevant content, thus connecting users with what they really want to find.

Hundreds of algorithm changes are still being made while SEO is rapidly evolving, forcing business owners and marketers to explore alternative strategies as long as they intend to take maximum advantage of the internet. However, it is essential that all parties around the internet have a good grasp of search engine optimization really means as it has grown to know affect not just contents but even designs and system architectures as well.

What is Search Engine Optimization?

Search engine optimization is the process of getting web pages to rank higher in search engines such as Google, Bing, Yahoo, Baidu, AOL, Ask.com, Excite, etc. It is also a digital marketing strategy that focuses on website’s presence in search results on search engines.

Organic search is the most prominent way for people to discover and access online content. When an internet user searches for a content online, they tend to engage with the first page of the search engine result pages (SERPs), making it very relevant for brands to target reaching a high position in the search results.

This simply means that people will more likely encounter your website when searching online if your website shows up on the first page of the search result. Search engine optimization focus is to improve these rankings in the organic search results.

Importance of SEO

Brands and businesses stand to gain a lot from search engine optimization if they fully understand and know how to adequately deploy it. The importance of search engine optimization include the following:

  1. Primary Source of Website Traffic

One of the biggest importance of search engine optimization is that it’s an inbound marketing strategy centered on making it easy for customers to find you when they want information. This method of marketing meets consumers at their convenience which when they are ready to spend some time researching your industry. This also can result in more qualified leads.

  1. Builds Trust & Credibility

A web site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, which in turn can boost the credibility of the business.

  1. Understanding consumer intent

Search engine optimization tells us what customers want and need because you get to find out the keywords your industry audience are searching for through available platforms such as search query data, SERP analysis, analytics data and AI insights, giving clear signals of user intent and behavior.

  1. Increased Engagement

A web site with useful content that matches searcher’s intent will engage customers longer more than one that is not relevant, bringing in more quality traffic – ultimately leading to more conversions and increased ROI.

  1. Cost-Effective:

Search engine optimization does not cost anything like other marketing strategies such as pay-per-click and cost per click Ads. It only require time used for thorough research as well as commitment.


As simple as search engine optimization may sound, it comes with its challenges, however, the opportunities it brings help future-proof success for any type of business. The best way to thoroughly gain from search engine optimization is to not cut corners but use ethical optimization techniques and publish content that holds actual value for your visitors.

Achieving this could be tedious and time consuming, but having an SEO personnel on ground or outsourcing it to SEO companies like PODTECH will guarantee a successful result as well as a good return on investment (ROI).