beIN and Microsoft Partner Ahead of FIFA World Cup in Qatar

Sports and entertainment broadcasting company, beIN Media Group, and Microsoft have announced a new partnership to transform the media sector and reinvent the broadcast experience through cloud solutions.

Established through the signing a Memorandum of Understanding (MoU), this partnership expands the existing collaboration between beIN and Microsoft which was initiated earlier this year to examine the use of 5G capabilities to accelerate advances in cloud-based remote production for live sports.

With findings from earlier collaborations, the latest agreement will see beIN and Microsoft combine their expertise to develop creative products and solutions to enable the delivery of advanced fan engagement and experience services for the upcoming FIFA World Cup Qatar 2022TM and beyond.

The MoU will further see both companies explore innovative and agile solutions to promote operational excellence by leveraging the power of artificial intelligence (AI) and analytics, as well as Microsoft’s extensive global partner ecosystem.

“beIN has been an early adopter of advanced technologies that have enabled us to deepen fan and audience engagement with personalized, connected, and immersive experiences. As the official broadcaster of the FIFA World Cup Qatar 2022, it is both an exciting and decisive time in our Company’s history and having the right partners is critical. With Microsoft as a leading technology partner and their state-of-the-art cloud platform in Azure, we are well positioned to accelerate innovative practices across our business and further deliver captivating ways to enjoy broadcast television,” said Mohammad Al-Subaie, CEO of beIN, Middle East and North Africa (MENA).

“We are a proud technology partner to beIN. Our trusted sustainable cloud technologies are helping the media industry reimagine the future of creativity, content, and technology, deepening fan and audience engagement through personalized and connected experiences. Technology is a catalyst for innovation, and we will continue to provide industry-specific solutions that combine deep industry expertise with the best of Microsoft’s engineering and delivery capabilities to accelerate the digital transformation journeys of our customers and partners, driving value at every step along the way,” said Samer Abu Ltaif, Corporate VP and President Middle East & Africa at Microsoft.

This latest collaboration between beIN and Microsoft also comes ahead of the launch of a new Microsoft Cloud Data Center Region in Qatar.