As part of Univision’s digital transformation strategy, Google will help Univision consolidate its multiple digital distribution platforms, modernize its production systems, create a new customer data warehouse, and migrate key enterprise applications to Google Cloud. Univision expects this partnership to deepen its relationships with Hispanic audiences and communities, and enabling it to continue creating market-aligned content for the next generation of Spanish-speaking viewers.
“At Univision, we’ve set out to be the most important global Spanish-language media company, and our partnership with Google is a critical piece of our transformation. By leveraging Google’s technology platform and expertise, we will transform our infrastructure to bring our customers an enhanced media experience,” said Wade Davis, CEO of Univision Communications Inc.
Through the reorganization of Univision’s media and content data on the cloud, the company plans to apply artificial intelligence and machine learning capabilities supported by Google Cloud across its content libraries to provide customers with proactive and personalized recommendations. The partnership also enables Univision to collaborate with other Google products such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager, and Google Search to enhance its service delivery and improve the overall viewer experience.
“Increasing demand for digital media and streaming content is a huge opportunity for media companies to connect with audiences in new ways. We’re excited to partner with Univision to use Google Cloud’s technology and platforms like YouTube, Play and Android, to inform, entertain, and engage the next generation of Spanish-speaking viewers around the world,” said Sundar Pichai, CEO of Google.
In the coming years, Univision announced that it will expand its global YouTube partnership and will integrate with entertainment features on Google Search that help people discover TV shows and movies. The company also plans to use Google Ad Manager for ad decisioning globally and Google’s Dynamic Ad Insertion for PrendeTV and future video-on-demand offerings.