As announced, Twitter will deepen its initial work with Google while moving its offline analytics, data processing, and machine learning workloads to Google’s Data Cloud.
“Helping customers manage the entire continuum of data – from storage to analytics to AI – is one of our key differentiators at Google Cloud. It’s been phenomenal to watch this company grow over the years, and we’re excited to partner with Twitter to innovate for the future and deliver the best experience possible for the people that use Twitter every day,” said Thomas Kurian, chief executive officer of Google Cloud.
With the expanded partnership, Twitter intends to adopt Google’s Data Cloud including BigQuery, Dataflow, Cloud Bigtable and machine learning (ML) tools. These tools are expected to power the company’s rapidly growing data ecosystem, enable faster data-informed decisions as well as enabling deeper machine learning -driven product innovation.
“Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams. Building on this relationship and Google’s technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day. As Twitter continues to scale, we’re excited to partner with Google on more industry-leading technology innovation in the data and machine learning space,” said Parag Agrawal, CTO at Twitter.
Furthermore, Google expectation is that the adoption of its Data Cloud will give Twitter the ability to democratize data access by offering a range of data processing and machine learning tools to better understand and improve how Twitter features are used.
As announced, the new strategic expanded partnership is an extension of the companies’ 2018 deal, when Twitter tapped Google Cloud to move Hadoop clusters to Google Cloud Platform.