As announced, EQT and Verdane both aim to invest in the merged company to support accelerated growth in North America and Europe that is to be led by Confirmit CEO Kyle Ferguson, and supported by members of both the FocusVision and Confirmit management teams.
“The merger of FocusVision and Confirmit will create a leading Research Technology player with a significantly stronger suite of solutions in Europe and North America. The merger creates a scalable platform to invest further into growth and technologies to further improve the value add to our customers. We are excited about the opportunities this merger presents,” said Hajo Krösche, Managing Director and Investment Advisor at EQT Partners
FocusVision offers a suite of experience insights software solutions, including survey, online interview and focus groups, and online qualitative research community while Confirmit offers market research, customer experience and employee engagement software solutions.
“The merger of Confirmit and FocusVision is a perfect fit and heralds an exciting, new dynamic for the global insights industry. We are complementary on every level and together we will be a great company, focused on excellence in everything we do,” said Chris Nagy, Chief Executive Officer of FocusVision.
Together, EQT and Verdane intend to harness the scale and scope of the two complementary organizations to provide better solutions to its customers though the merger. Both companies also plan to combine their digital infrastructure and technology capabilities to maximize efficiencies and deliver opportunities through driving operational efficiencies as well as investing in technology solutions, ranging from data collection to reporting and action capabilities.
The transaction is conditioned on receipt of regulatory approvals and is expected to close in the second quarter of 2021.