Backed by investment company Waterland, Enreach will integrate HeroBase solution with its existing products to create a full GDPR-compliant cloud-based contact centre solution for its partners and customers across Europe, while also increasing its footprint in Scandinavia.
“The acquisition of HeroBase is a further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe. Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact center solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group,” Stijn Nijhuis, CEO of Enreach.
Founded in 2016, HeroBase is headquartered in Copenhagen, Denmark. Following an ambitious growth strategy, the company added marketing automation tools to its portfolio with the acquisition of CampaignOne in 2018, and also entered the Swedish and Finnish markets. HeroBase also launched its integrated payments service Hero Payments, in 2018.
“In recent years we have achieved consistent growth and successfully enhanced our product offering. The acquisition of HeroBase by Enreach is a strategic and well-considered decision that will not only help facilitate our customers’ growth, but also the growth of the entire group in the area of contact centers. A good example is the immediate synergies between HeroBase and masvoz to sell its cloud contact center solutions and our marketing automation and sales software,” said Casper Langhoff, CEO of HeroBase.
As announced, HeroBase will continue to operate independently from its base in Copenhagen while benefitting from the synergies of the bigger group. Langhoff will also continue to work with the business alongside his management team.