The announcement was made at Amazon Accelerate – a three-day virtual summit for U.S. SMBs who are currently selling in Amazon’s store or interested in doing so. The event is focused on providing existing and aspiring sellers with insights and ideas for how small businesses can thrive in the company’s online store.
Through the next twelve months, the company plans to provide more than 500,000 U.S. small and medium-sized businesses (SMBs) currently selling on Amazon with online selling guidance, education, and support, as well as having the expectation of onboarding an additional 100,000 U.S. businesses as new sellers in its store.
“At Amazon, our mission is to be Earth’s most customer-centric company, and part of fulfilling that mission is connecting small businesses with customers. Amazon’s success is directly tied to the success of independent businesses across the U.S. We are passionate about supporting small businesses, investing and inventing on their behalf to help them be resilient through COVID-19 and beyond,” said Jeff Wilke, CEO Worldwide Consumer at Amazon.
Since the beginning of the year, Amazon said it has launched more than 135 free tools and services to help sellers grow their sales in its store. One of such tools is the “Repeat Purchase Behavior” which provides insights that let sellers leverage data on how customers engage with brands.
This new investment is expected to fuel small businesses selling in Amazon’s store towards increasing sales during the next Prime Day and throughout the last quarter of the year. At last year’s Prime Day, Amazon announced that third-party sellers – mostly SMBs – exceeded $2 billion in global sales.